Why ecommerce enterprise wants a video advertising technique

Video is probably the most versatile and worthwhile advertising instrument and might drive a robust affect for any ecommerce enterprise. E-commerce product pages with movies convert as much as 80% higher than these with out a video. What’s extra, 74% of customers who watched a video of a product subsequently purchased it. 

Not satisfied that your corporation wants to include video in its technique? Listed here are a number of the reason why your organization wants a video advertising technique.

Customers want movies to be taught extra a couple of product

Including movies to the web site has a big affect on the purchase-decision course of. Wyzowl performed a survey and found that 98% of individuals surveyed watched an explainer video to be taught extra a couple of services or products. 

There are a number of the reason why folks love watching a video to be taught extra a couple of product. Initially, it’s in our nature and it correlates straight with the best way folks course of data. Individuals who watch a video retain 95% of a message in comparison with 10% once they learn it in textual content. Furthermore, in accordance with analysis by Animoto, there are 4 occasions as many shoppers who would fairly watch a video a couple of product than examine it.

The ability video can have on the purchase-decision course of explains why, 93% of companies who incorporate video into their advertising technique state that it has elevated client understanding of their product, which in flip impacts their conversion charges.

Present your clients with premium video expertise

Should you run a web based enterprise, you realize that doing enterprise on-line entails some challenges. Clients don’t all the time have a possibility to see how your product appears to be like, feels and works. This has a direct affect on gross sales and conversion charges. 

One of the efficient methods to unravel this downside is so as to add video content material to your advertising technique. If an image is value 1,000 phrases, then a video – 1,000,000 phrases! And video won’t solely make it easier to improve gross sales and conversions but in addition improve buyer satisfaction. 

What’s extra, in as we speak’s fast-paced world folks don’t have time to learn lengthy product descriptions, and video content material provides numerous data in a brief time period with none effort from the viewer’s aspect. 

To create a correct video expertise and strengthen the belief, a enterprise ought to contemplate knowledgeable video platform for e-commerce that enables customizing the video participant on the web site and total interplay.  

And finally movies drive engagement and better conversions

Video has moved from being only a branding instrument to being a gross sales instrument, repeatedly serving to on-line companies to drive extra gross sales. Including video content material to a product web page can improve conversion charges by 80%. Why?

  1. Engagement: Movies can seize and maintain the viewer’s consideration for longer, resulting in higher engagement and a better chance of conversion.
  2. Emotional connection: Movies can evoke feelings and create a private reference to the viewers, resulting in elevated belief and model loyalty.
  3. Product demonstration: Movies can successfully exhibit how a product works, its options, and advantages, making it simpler for the shopper to grasp and make a purchase order determination.
  4. Elevated accessibility: Movies can present a handy and accessible manner for purchasers to study merchandise, particularly for many who could desire visible content material.

Movies are a precious asset in your advertising technique. Some retailers even reported that product movies alone managed to extend their gross sales by a whopping 144%. And there’s no motive why your on-line enterprise can’t obtain the identical.

Using Viqeo & PrestaShop to unlock the ability of video

Viqeo module for PrestaShop supplies e-commerce companies with all of the instruments wanted to create, add and distribute partaking video content material to an e-commerce web site with out restrictions. 

Performance, reliability and efficiency of video advertising with Viqeo has been confirmed by main e-commerce and on-line media. Viqeo video platform additionally permits on-line shops to customise their video participant to match the feel and appear of their model and generate the proper premium video expertise. 


Viqeo supplies companies with invaluable information and insights to make higher choices about their video technique and drive enterprise ahead.