Today in search advertising historical past: February 11

Table of Contents

Yahoo formally rejects Microsoft

In 2008, rumor grew to become actuality as Yahoo rejected Microsoft’s $45 billion bid to purchase Yahoo.

The corporate concluded that the proposal considerably undervalued Yahoo and was not in the very best pursuits of Yahoo and its stockholders.

Microsoft mainly rejected Yahoo’s rejection, calling it “unlucky” and pledging to “pursue all vital steps” to get what it referred to as its “full and truthful” proposal to be accepted.

In different phrases, this wasn’t the top of the story.

Dig deeper:

Additionally on at the present time

Google Adverts subject ends in lacking conversions from data-driven attribution

2022: The corporate was engaged on recovering the info.

Google advert label experiment makes it simpler to differentiate paid outcomes

2022: The design was a throwback to 2017’s inexperienced, boxed advert labels.

3 modifications coming to Google Adverts automated extensions

2022: Automated and handbook extensions might be proven collectively, Google Adverts added a report they usually might be added at advert group, marketing campaign, or account degree.

Google passage rating now dwell in US English search outcomes

2021: Google stated it might have a 7% influence on search queries.

Google Picture Search replace reduces duplicate picture outcomes

2021: Google needed to show pictures that had been related but visually distinct.

Google My Enterprise provides messaging to desktop interface

2021: Companies might message prospects via their net browser, not simply the cellular app.

Google Search darkish theme mode expands however search adverts are exhausting to differentiate

2021: Gentle mode confirmed a black advert label on a white background however on darkish mode, it confirmed a grey advert label on a black background.

A Google Adverts setting allowed advertisers to exclude individuals of ‘unknown gender’

2021: Employers, landlords and credit score suppliers might hold their adverts from exhibiting to individuals of “unknown gender,” enabling discrimination towards nonbinary people.

The onus of variety shouldn’t fall to Black entrepreneurs

2021: Keys to variety and inclusion embody mentorship and promotion of Black search entrepreneurs.

Unconfirmed Google Search rating replace feels massive

2020: It appeared like Google had pushed out some rating algorithm change over the weekend, leading to a big shift within the rankings of many web sites.

Google resolves rejected Posts downside

2020: New Posts would publish after the “repair” and rejected Posts would go dwell that week.

Conditional IF features now obtainable in all Microsoft Promoting accounts

2020: Scale expanded textual content advert messaging by system or viewers – and it labored with Google import.

Yelp launches ‘Showcase Adverts’ and retailer visits attribution

2020: The merchandise had been meant for nationwide and multi-location manufacturers.

Warner Bros. renamed the Harley Quinn film for higher web optimization

2020: After a disappointing opening weekend, the movie’s new title started exhibiting up on film ticket reserving websites final evening.

How Google will shift assets to media search and different tidbits from Gary Illyes’ AMA on Reddit

2019: The Google webmaster developments analyst additionally touched on subjects like the potential of an Indexing API, whether or not inside over-linking penalties exist and the way the clustering of duplicate pages works.

Google Adverts bringing click on share to Search marketing campaign aggressive metrics

2019: The rollout of click on share might be seen as a follow-up to the place metrics Google launched the prior fall, as common place had turn out to be much less helpful.

Bing Adverts a number of language focusing on: What it is advisable know

2019: Bing Adverts issued extra steerage for advertisers wanting to focus on multi-lingual customers who could search in a number of languages.

Is Google Maps what augmented actuality has been ready for?

2019: Google was actively testing augmented strolling instructions with choose Native Guides.

Retailers: GTINs Required By Could 16 For Google Product Itemizing Adverts

2016: GTINs can be required for model identify merchandise bought by a number of retailers.

Google Says There’s No Whitelist To Save You From Panda Or Penguin

2015: Google’s John Mueller stated there was no whitelist (or “exception lists”) for the Penguin and Panda algorithms.

Bing Adverts Presents Search Insights For Mom’s Day Entrepreneurs

2015: A $20 billion vacation within the U.S., Mom’s Day-related searches began rising roughly a month prematurely, although search habits assorted by present class.

Google Exhibiting Restaurant Menus In Card-Type Search Consequence

2014: Google began exhibiting full restaurant menus in its search outcomes when a question particularly appeared for menu info. 

Google In Bother Once more Over Racist Search Recommendations In UK

2014: Google was suggesting racist phrases when customers looked for various UK cities, together with Bradford, Leicester and Birmingham.

Bing Adverts Updates Reporting Capabilities, Mainly Conversion Efficiency Insights

2014: Bing Adverts launched the complete set of conversion fields to all Efficiency reviews.

Yelp Supersizes Its Native Profiles, Makes Them Much less Busy

2014: Enterprise profile pages had been modified to emphasise pictures, featured person evaluations and key items of native content material.

Google’s Cutts On How To Find Unnatural Hyperlinks Pointing To Your Net Web site

2013: Cutts solutions: “How do I do know which hyperlinks to take away once I get an ‘unnatural hyperlinks’ message?

Financial Analyst Affirms Google’s $1 Billion In “Default Search” Payments To Apple

2013: It was believed that Google paid Apple roughly $3.20 per iOS device, which would avoid the accounting issues arising from a revenue-sharing agreement.

Google Still World’s Most Popular Search Engine By Far, But Share Of Unique Searchers Dips Slightly

2013: Google led in the number of searches, but had seen a marked drop in unique searchers over the past few months.

Google Now (And Nexus 4) Featured In Grammy Show Commercial

2013: The Apple-like ad showed people around the world getting useful and “just in time” information from Google Now.

Bill Gates On Google: “Bing Is The Better Product”

2013: Although Gates never really said which search engine he used.

Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

2012: Google registered 14 domains.

Bing Sees 13% Spike In Searches In January

2011: Google dropped from 66.6% to 65.6% share, still way in front of Bing, Yahoo, and their combined numbers.

US Lawmakers Voice Concerns Over Google-ITA Deal

2011: Critics argued that once Google became a participant in the travel services market, it might use its advertising dominance to steer consumers to its services, further limiting competition.

Google Promotes Hotpot, Places In Austin In Advance of SXSW

2011: Google representatives would meet with local businesses to talk up the benefits of promoting their goods and services through Places.

Nokia Is The New Yahoo: Microsoft OS, Bing To Power Its Smartphones

2011: Nokia would build and distribute Windows Phones as its primary competitive offering to go head-to-head with the iPhone and Android.

January 2011: Search Engine Land’s Most Popular Stories

2011: Search Engine Land’s 10 most popular stories from January 2011.

SEO Industry Cries Foul Over Google SEO ‘Services’

2010: A vocal contingent of SEOs were up in arms over Google “offering SEO consulting services.”

Aardvark Acquired By Google

2010: For $50 million.

Sergey Brin Might Do Google Buzz

2010: Brin and other Googlers either needed to be enabled to tap into the public version of Google Buzz or open new accounts.

Google AdSense Using Search History In Contextual Matching

2010: If you searched for something and clicked through to a site with AdSense ads on them, Google would store the query that led to that website and use it 2 or so hours later, when you visited another website with AdSense ads on them.

Bing Updates Webmaster FAQs

2010: The PDF download was 28 pages long, 82 questions and answers deep and broken out in 12 categories.

Bing Demos StreetSide With Flickr Photos, Live Video & “Bing Sky”

2010: Bing announced that in the near future, it would allow people using StreetSide to look “up” virtually and see what was in the sky.

Yahoo Search: This Is The “Dark Time” But We’ll Be Back

2010: Yahoo sought to dispel the “misconception” that Yahoo was no longer investing in search.

Google Penalizes Google Japan For Buying Links

2009: Cutts said PageRank was ~5 instead of ~9 and he expected it to stay that way for a while. He also confirmed it was a paid link penalty.

Google Maps Nearly Catches MapQuest: Hitwise Report

2009: It showed the continuing ascent of Google Maps and the simultaneous decline of MapQuest traffic during 2008.

Gmail Labs Adds Location To Signatures

2009: You could append your current location to your email signature, when you used Gmail or Google Apps email within the Gmail interface.

Microsoft Beefs Up Enterprise Search

2009: Microsoft was starting to integrate FAST Search & Transfer’s capabilities into its other products and to market FAST more aggressively.

New Ask Datacenter Expands Search Capacity

2009: Ask made a bid to improve its search index and efficiency, having completed a move to a new datacenter.

Yahoo! BOSS Expands Feature Set; Adds Usage Fees

2009: In exchange for the introduction of fees, BOSS added several new features. Key among them was the ability to monetize results. 

How To Track Keyword-Based Tweets Within Your Twitter Stream

2009: Twhirl to the rescue.

Google Wins Upside Down Social Security Number Privacy Lawsuit

2008: Complainant claimed when you turned his social security number upside down, it spelled Google.

SEO Makes Oprah In Roundabout Way

2008: Rand Fishkin was slated to share how he popped the question to his fiancee.

The Googliest Place On Earth: Google Takes Over Disneyland

2008: Instead of going skiing, as they had traditionally done for their annual company trips, Google went to Disneyland.

Google: We Didn’t Censor Aboutrika’s Gaza T-Shirt Photo

2008: Google Images search team debunked a rumor that Google censored an image of an Egyptian football player stripping off his team jersey during the African Cup Of Nations to show a “Sympathize With Gaza” T-shirt underneath.

Microsoft Buys Danger

2008: Maker of the T-mobile “Sidekick” device and the Danger operating system and platform.

Chipmakers Demo Android Prototype Phones In Barcelona

2008: Would Android be the success Google was hoping for?

From Search Marketing Expo (SMX)

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the writer and never essentially Search Engine Land.

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