The Greatest AI Copywriting Instruments for 2023

AI copywriting is the creation of written content material through machine studying and pure language processing (NLP) software program. 

You may write something from advert copy to weblog posts with the assistance of AI copywriting.

AI copywriting software program works by scraping the net (or analyzing an identical enter) for associated content material, studying about it, and offering new copy primarily based on these findings.

Under, we’ll cowl how AI copywriting works, its limitations, and 5 of our favourite instruments to get you began.

AI copywriting instruments use NLP and machine learning software program to grasp how people be taught—and write.

These copywriting bots can solely present content material primarily based on what already exists on-line. 

However they sift via this data far sooner than people can. AI copywriters scrape and analyze thousands and thousands of webpages in seconds. 

However take into account that there are limitations (which we’ll cowl later). As a result of these bots reference current content material on the net, there’s no assure that the generated copy shall be 100% correct. You’ll must evaluation the outcomes your self.

Nevertheless, utilizing AI copywriting instruments is a superb begin in case you have author’s block. Or wish to generate new content material concepts shortly.

Right here’s an outline of how one can produce copy through AI instruments:

  1. Select a subject you wish to write about
  2. Present your copywriting device with tips (like your content material targets or desired tone of voice)
  3. Watch for the device to generate your AI copy
  4. Evaluate outcomes for accuracy and desired tone

Right here’s what it appears like in motion:

producing a copy via AI tools

And right here’s a real-life instance:

Say you’re writing a weblog publish and need an attention grabbing headline. Give the AI copywriter your matter—or an instance headline—to generate new concepts.

It’s like giving freelancers or in-house writers a content material temporary to information their efforts. The extra data the author has, the higher the copy shall be.

Consequently, AI copywriting instruments are glorious companions for content material writers (fairly than replacements). These instruments might help writers create content material extra shortly.

AI copywriting software program can prevent numerous time. 

There’s no must spend hours brainstorming the right content material matter or headline. Inform the AI software program what you wish to write about, and it’ll generate content material concepts in seconds.

You may even streamline extra tedious writing duties, like creating product descriptions to your ecommerce web site.

Listed here are some extra examples of what you’ll be able to craft with the assistance of AI copywriting instruments:

  • Weblog publish concepts and descriptions
  • Title tags and meta descriptions
  • Advert copy
  • Social media posts
  • Name-to-action (CTA) copy

Through the use of an AI copywriter to deal with time-consuming duties, you’ll have extra time to concentrate on bigger tasks that can have an even bigger affect on your small business.

Consider AI-generated content material as a primary draft. It’s essential to fact-check, to match the copy to your model voice, and to test for plagiarism. Due to this, we advocate assigning duties that contain AI content material to an skilled human author.

Find out how to Overcome AI Limitations

AI copywriting may be extremely helpful. Nevertheless it has its limits.

Deal with it like some other digital advertising device—as a place to begin. 

Give it some thought this manner: 

Utilizing an web optimization device doesn’t routinely make you an web optimization professional. However it would make your life quite a bit simpler.

The most important limitation of AI copy? 

AI copywriting instruments analyze current content material written by human writers. Then take this data to provide one thing “new.”

Which suggests the copy isn’t really 100% unique.

That’s why it’s essential to edit AI-generated copy and test for plagiarism earlier than publishing.

However even Google believes there’s a place for AI-generated content on the net.

As long as the content material is unique, high-quality, and “demonstrates qualities of what we name E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.”

Google’s recommendation is to take a people-first method. The search engine big offered a number of examples of current AI-generated content material that don’t break any tips: 

  • Sports activities scores
  • Climate forecasts
  • Transcripts

Utilizing AI to generate content material meant to control search engine rankings, nonetheless, violates Google’s spam policies.

So if you use AI copy, be sure that you’re offering invaluable content material to your readers. Not attempting to take a shortcut to rank increased.

Tip: Learn more about E-E-A-T and the way you should utilize these components to create nice people-first content material.

Developments in AI

AI has not too long ago made large strides on the earth of promoting and content material creation.

In Might 2020, a paper titled “Language Models are Few-Shot Learners” described an AI mannequin known as GPT-3 175B. The mannequin produces human-like textual content because of NLP developments.

This mannequin is the inspiration of many AI copywriting instruments in the marketplace right now.

Quick-forward to November 2022. OpenAI launched ChatGPT—a chatbot that acts as a human conversationalist. Customers can ask ChatGPT questions and obtain AI-generated solutions inside seconds.


SEOs and content material creators have already discovered loads of methods to leverage ChatGPT. Listed here are just some:

  • Brainstorming content material concepts
  • Rephrasing copy to keep away from duplicate content material
  • Creating summaries of longer textual content
  • Producing structured knowledge
  • Writing title tags and meta descriptions

ChatGPT makes use of AI know-how to streamline writing duties. Just like spell test, AI is a device that may assist writers create content material extra successfully and effectively.

Nevertheless it’s value repeating: Human supervision is essential.

In truth, ChatGPT has prompted quite a controversy within the web optimization group already. 

However Google Search Liaison Danny Sullivan clarified on Twitter that AI content material itself isn’t inherently dangerous. As an alternative, “content material written primarily for serps fairly than people is the problem.”

So we advocate utilizing AI instruments as a place to begin. Or to automate time-consuming, repetitive duties. However use your judgment and solely publish helpful content material that represents your model nicely.

Need to check out an AI copywriter for your self? Listed here are 5 of one of the best AI copywriting choices (moreover ChatGPT) to get you began:

  1. Semrush SEO Writing Assistant
  2. Jasper AI
  4. Copysmith
  5. Wordtune

Learn on to seek out out one of the best AI copywriter for your small business wants.

1. Semrush web optimization Writing Assistant 

Semrush’s web optimization Writing Assistant is an all-in-one writing device that gives real-time suggestions as you write.

Plus, it has an AI copywriting operate known as Rephraser. 

This function helps you:

  • Repurpose your unique textual content to adapt it to completely different channels
  • Beat author’s block when rephrasing predominant concepts
  • Keep away from redundant copy
  • Shortly rework textual content if the web optimization Writing Assistant detects plagiarism
  • Create a abstract of an extended article

To entry Rephraser, select the textual content you wish to analyze. You may import a URL or paste your copy instantly into the device.

Select a minimum of one goal key phrase and click on “Get suggestions.”

Semrush Rephraser

web optimization Writing Assistant will analyze your textual content and grade it primarily based on readability, web optimization, originality, and tone of voice.

Discover the “Rephraser” button beneath your scores and above the device’s suggestions:

Rephraser button highlighted

Click on it to rephrase, simplify, develop, or summarize current content material. Our AI algorithm generates content material primarily based on the textual content you present within the left “Your textual content” part.

Let’s see how the textual content thought modifications primarily based on what you click on—right here’s the “Rephrase” function in motion:

rephrase feature in action

And right here’s the “Summarize” function:

Summarize button

After utilizing Rephraser, test your textual content’s originality rating. The web optimization Writing Assistant will warn you of suspected plagiarism.

When you’re optimizing an current article, the device could flag the reside URL. Click on the eye-shaped icon to the appropriate of the textual content to exclude that area:

exclude the live url

When you’ve reviewed all of the device’s writing and web optimization ideas, share the graded doc with collaborators instantly in Semrush. Or transfer it to Google Docs.

Merely click on on the buttons within the higher proper nook:

move to google doc button

Use the web optimization Writing Assistant instantly in Semrush or as a WordPress plugin, Google Docs add-on, or Microsoft Phrase add-on. 


Entry Semrush’s complete Content material Advertising and marketing Toolkit (which incorporates the web optimization Writing Assistant) with a Guru or a Enterprise subscription. You’ll additionally get entry to dozens of different nice web optimization instruments.

Every time you add a key phrase to your content material template within the web optimization Writing Assistant, you employ one “web optimization Concepts unit.” Listed here are the costs and associated web optimization Concepts unit limits:

  • Guru: $229.95 and 800 web optimization Concepts items per 30 days
  • Enterprise: $449.95 and a pair of,000 web optimization Concepts items per 30 days

When you have a Free or Professional account, you’ll be able to generate a content material template as soon as per 30 days.

Rephraser has separate limits:

  • Professional: 100 phrases per 30 days
  • Guru: 1,000 phrases per 30 days
  • Enterprise: 2,000 phrases per 30 days

These limits are known as “Good Author Phrases.” Guru and Enterprise customers may also buy 10,000 extra Good Author Phrases for $20 per 30 days.

Learn our pricing web page for full particulars. Or join a free trial before you purchase.

2. Jasper AI

Jasper is an AI copywriting device that helps writers break via inventive blocks to create content material sooner.

Listed here are some highlights:

  • It produces AI content material in over 25 languages
  • It affords a plagiarism detection function
  • Writers can set the specified tone of the content material
  • Crew members can collaborate on content material and see updates in actual time
  • It integrates with third-party instruments like WordPress, Google Docs, and HubSpot
Jasper AI

And listed below are just some methods Jasper recommends utilizing its product:

  • Create social media posts and captions
  • Brainstorm angles for advert copy
  • Generate weblog posts and content material concepts
  • Give you e-mail topic strains

It’s also possible to use Jasper to generate AI art with no watermark. Use these pictures for adverts, thumbnails, illustrations, and extra.

generate AI art


Jasper “Boss Mode” plans begin at $59 per 30 days. Enterprise subscriptions for greater than 5 customers start at $499 per 30 days. 

You may attempt the product at no cost, however you’ll want to offer your bank card data. The trial interval is 5 days. (Cancel earlier than it ends to keep away from a cost.)

3. assists you with something from brainstorming matter concepts to crafting social media posts.

It additionally affords 90+ free copywriting instruments. 

These instruments assist with easy writing duties like producing Instagram captions, rewriting particular paragraphs, writing meta descriptions, and extra.

We examined it out by asking its free Instagram Caption Generator to create a caption a few new advertising course.

Describe your publish and select the specified tone. Then will generate a number of choices for you:

new topics generated

Pricing has two account choices:

  • Free: 2,000 phrases per 30 days
  • Professional: $49 for limitless phrases

The Professional account supplies 5 person seats and helps 25+ languages. 

4. Copysmith

Copysmith helps enterprise and ecommerce entrepreneurs create, launch, and distribute content material at scale.

You should utilize its pre-made templates. Or construct your individual template with the Customized Content material Generator.

Listed here are a number of pre-made template examples:

  • Web site content material
  • Ecommerce product descriptions
  • Social media and adverts
  • Content material enhancement

Copysmith additionally has a plagiarism checker that helps you determine unoriginal sentences. 

The device integrates with Hootsuite, Frase, WooCommerce, Google Advertisements, Google Docs, and Zapier, amongst different integrations.


Copysmith affords three plans that embrace month-to-month credit you employ to generate copy:

  • Starter: $19 and 20,000 phrases
  • Skilled: $59 and 80,000 phrases
  • Enterprise: Custom-made plan, as much as limitless phrases

5. Wordtune

Wordtune is an easy AI copywriting device that’s nice for entrepreneurs on a funds.

However take into account that it doesn’t generate content material from scratch. The device primarily focuses on rewriting current content material.

Listed here are a number of methods you should utilize Wordtune:

  • Rephrase and rewrite your content material 
  • Summarize long-form content material
  • Enhance content material circulation with out dropping the unique which means 
  • Repurpose content material throughout completely different channels 

Right here’s what Wordtune appears like in motion:


The Chrome extension additionally makes it simple so that you can enhance your drafts on Google Docs, LinkedIn, and even Twitter. 


Listed here are the three obtainable Wordtune plans:

  • Free: 10 rewrites per day
  • Premium: $9.99 per 30 days for limitless use
  • Premium for Groups: Customized plan primarily based in your group dimension

Find out how to Select the Proper AI Copywriting Software program 

Your good AI copywriting device will depend upon your small business wants.

Right here are some things to think about as you weigh your choices:

  • web optimization. Does your software program measure the readability of your content material? Or present instructed secondary key phrases? Your AI copywriter ought to be capable of consider copy for web optimization greatest practices.
  • Tone of voice. You don’t need your AI-generated copy to sound robotic. We advocate choosing instruments that may precisely decide tone of voice and supply suggestions.
  • Ease of use. The purpose of AI copywriting is to avoid wasting time. So it’s greatest to decide on a user-friendly choice with a easy interface.
  • Plagiarism detection. Due to AI copywriting’s limitations, you’ll wish to depend on a strong plagiarism checker.
  • Integration. Examine whether or not your device of alternative integrates with third-party apps. Many choices (like Semrush’s web optimization Writing Assistant) combine with Google Docs, WordPress, and Microsoft Phrase.
  • Export choices. Guarantee you’ll be able to simply export your generated textual content to paperwork, spreadsheets, and so forth.

Able to Attempt AI Copywriting Software program?

AI copywriting software program will not be right here to interchange writers. 

However it could assist writers create content material sooner, enhance visitors, generate leads, and drive gross sales.

Need to check out Semrush’s web optimization Writing Assistant and the Rephraser function? Begin your free trial right now.