Motionographer® Downy Creates Magical Dreamy Cloud World with New Industrial

Downy Pure Cotton takes audiences on a journey right into a mushy, dreamy cotton cloud world with its newest business.

PGOne’s Fluid workforce, who created the advert for Procter & Gamble’s main cloth conditioner model, turned to VFX specialists Heckler, drawing on its intensive craft animation and technical experience to deliver the magical Downy world to life.

The movie, which is presently working in Vietnam, incorporates a lady transported into the cotton cloud world due to Downy Pure Cotton. Starting with a mushy towel reworking right into a cloud as she touches it, and ending along with her eagerly leaping into her mattress, anticipating the identical magic. Right here she sinks into mushy cozy folds of clouds the place her sheets was once. A mattress of clouds now whimsically afloat in her condominium, as she snugly falls asleep.

Heckler’s VFX workforce used Houdini and VDB modeling to create the clouds, which had been sculpted to seize the sense of softness of a white fluffy cloud within the sky. The animation was primarily based on small spheres that transfer round and work together with the girl, including to the sensation of a mushy cloth manufactured from clouds.

The interactions between the girl and the clouds had been achieved utilizing a mixture of simulation methods and hand animation, making the cloud-balls transfer and react when she touches or jumps on them. The ultimate consequence was enhanced by intricate composite work, which created transitions and enhanced the sense of sunshine bouncing off the clouds, brightening the setting.

Heckler’s inventive director Cody Amos, mentioned: “That is the form of job I actually like. The idea is sweet and kooky, and the aim was to create one thing you don’t see day-after-day; individuals floating round in clouds inside their condominium. It’s additionally a technically difficult job. Practical wanting clouds that transfer and work together is a reasonably complicated FX activity and a reasonably difficult comp activity too. It’s additionally difficult aesthetically, because the clouds wished to look each real looking but additionally mushy and cottony. I feel what we ended up with is fairly cool. It appears to be like actual but additionally surreal.”

Director Antony Redman added: “When you have got an actor interacting with CG, you simply need it to look actual on the finish of the job. Nicely, she falls onto a mattress that has turned into hundreds of little clouds, and I purchase it utterly. That’s all you’ll be able to ask from a submit home and it’s the very best reward I may give to the CG boffins at Heckler.”

Heckler’s government producer, Charu Menon added: “Our visible results workforce confronted a number of challenges in creating this world, together with designing the clouds and determining the dimensions. Whereas everybody has an concept of what clouds appear to be, usually the clouds we see are giant. Once they’re seen shut up they’re rather more misty. So for that reason, we didn’t goal a sensible scale, as a substitute specializing in capturing the sense of ‘softness’ you get when a cloud within the sky. We’re thrilled to have created an setting which takes audiences on a journey to a world of clouds which might be as mushy and dreamy as their garments.”