At the present time in search advertising and marketing historical past: January 2

In 2012, Google – a search engine recognized for combating towards paid hyperlinks and “skinny” content material – appeared to be behind a marketing campaign that generated each on behalf of its Chrome browser.

A seek for [This post is sponsored by Google] returned greater than 400 pages, written apparently as a part of a Google advertising and marketing marketing campaign:

Google? Shopping for hyperlinks? It positive appeared prefer it:

It was additionally hypocritical as a result of Google was paying to supply the identical sort of rubbish that its Panda Replace was designed to penalize.

What was Google pondering? This was just the start of the story. See Search Engine Land’s follow-up tales:

Table of Contents

Additionally on today 

On-line tax-filing providers can not disguise free providers from Google Search outcomes

2020: The IRS revised its Free File settlement with on-line tax return software program suppliers, requiring them to permit their Free File touchdown pages to be listed by engines like google and backing out of its pledge to not enter the e-file providers market.

The large PPC shifts of 2019 that can form how we market in 2020

2020: Automation, full-funnel campaigns, shoppable advertisements and privacy-fueled paid search adjustments in 2019.

What makes individuals click on on search advertisements?

2020: Did individuals click on on a paid search advert as a result of it answered a search question, talked about a well-recognized model, was listed above different search outcomes, or had a compelling title, description, or picture? Survey says…

Bing Adverts affords businesses likelihood at prizes for accreditation, new accounts, extra

2019: The sweepstakes provided incentive for businesses to extend their participation with Bing Adverts.

Google’s Mueller spent New Yr’s serving to SEOs deal with hacked content material, gradual web site points

2019: John Mueller, a Google webmaster traits analyst, spent a portion of his New Yr’s break responding to issues and questions round Google search-related points. Right here’s what saved him occupied.

Google emphasizes ‘Message this enterprise’ in new native search take a look at

2019: Google was testing an even bigger push for the messaging choice inside the native panel, by utilizing a bigger message button.

Google search exams new interface for film, TV present streaming choices

2019: Google was testing a change within the search outcomes for film and TV present streaming choices, including extra streaming suppliers and choices.

There’s nothing stopping local weather change deniers from utilizing Google AdWords

2018: Advertisers didn’t must do something particular or out of the atypical to get Google’s algorithms to show their advertisements. It wouldn’t be till 2021 that Google prohibited advertisers from working advertisements or monetizing content material that contradicted scientific consensus on local weather change.

Report: Amazon in discussions with client manufacturers about advertisements on Alexa [company denies it]

2018: Amazon was reportedly in talks with a number of giant client product corporations, equivalent to Procter & Gamble, about promoting and sponsorship alternatives by way of Alexa and voice search. Nonetheless, Amazon denied the story, saying it had no plans to introduce advertisements on Alexa.

New search high quality raters tips for Google Assistant and voice search evaluations

2018: Just like the net search high quality tips, raters evaluated voice responses from Google Assistant for data satisfaction, size, formulation and elocution.

Yahoo Search Again On-line After 4+ Hour Outage; Bing Went Down Earlier Friday

2015: The outage to Yahoo’s devoted search website lasted greater than 4 hours.

Search In Pics: Google Winter Trip, Boot Loops Cereal & Penguin Appetizers

2015: What individuals eat on the search engine corporations, how they play, who they meet, the place they communicate, what toys they’ve, and extra.

Rumor: Apple Could Purchase Crowdsourced Mapping App Waze

2013: Spoiler alert: Apple didn’t get the crowd-sourced mapping and site visitors app. However Google did later in 2013, for $1.3 billion. 

Report: Google Antitrust Settlement Coming Tomorrow, Opponents Annoyed With FTC

2013: Google agreed to vary some enterprise practices and settle allegations it misused patents to thwart smartphone opponents.

Larry Web page named “CEO Of The Yr”

2012: Why? As a result of Web page “reorganized the corporate’s administration construction, redesigned the face of the corporate’s merchandise and pushed ahead with a multibillion-dollar deal to accumulate a cellphone manufacturing outfit.

Google Launches US Election Hub Web site

2012: It was much like the Google Information “Elections” part, however with completely different filtering choices on information content material and added information associated to this yr’s campaigns.

Activate The “Bells and Whistles” On Google’s iPhone Cellular App

2009: Shock! Google’s iPhone app had just a few additional hidden choices within the Settings tab.

Report: Android OS Coming To Netbooks

2009: An Android OS netbook by 2010? Might it’s? Effectively, really, it didn’t even take that lengthy, as Acer-produced netbooks had been shipped beginning in Q3 of 2009. (Dell was additionally Android for netbook OS.) Oh, what was a netbook? A smaller-than-typical laptop computer laptop (R.I.P, 2007-2013).

Google’s Algorithm Awarding New Pages?

2008: Google appeared to be displaying a bit an excessive amount of like to new or very current pages listed by Google, rating these pages extraordinarily properly for queries.

2008: A Beijing appeals courtroom upheld a call that Baidu was not responsible of property rights infringement for displaying hyperlinks to web sites providing unlawful music downloads.

WhatsOpen Goals To Disseminate Native Enterprise Hours Knowledge Throughout Platforms

2008: The “social search engine” launched its public beta and appeared to be a “function” slightly than a completely developed new native idea.

Google To Make Stronger Effort With Running a blog & Communication In 2007?

2007: Matt Cutts known as for Google to have extra individuals running a blog and monitoring communities eager about their merchandise.

Extra Google Q&A Spam

2007: Google Q&A spam was noticed for a search on [how tall is paris]. The outcomes led to an grownup website.

YouTube’s “Content material Identification System” Delay Could Harm Google’s Plans

2007: An anticipated software program launch by YouTube to crack down on pirated movies with a “content material identification system” software program was delayed.

SMBs, Paid Search And Self-Service

2007: The query was: what number of SMBs will enroll straight for paid search and what number of have to be acquired by way of a “push” channel (native gross sales pressure)? Some had been satisfied {that a} gross sales pressure is totally obligatory for Google, Yahoo and Microsoft to accumulate any significant penetration within the SMB market.

Google’s Manhattan Workplace Enticing & Inviting

2007: Translating the Googleplex Mountain View workplace firm tradition to New York appeared to be understanding simply superb.

Google Patches Severe Gmail Contacts Bug

2007: A severe bug was fastened in Google’s Gmail. It allowed web sites to retrieve a consumer’s Gmail contact listing by way of a JavaScript loophole. 

Search Engine Land Stats: 2007, In Evaluation

2008: Some key stats reveal how Search Engine Land had grown over the previous calendar yr.

Greatest | high | hottest Search Engine Land tales of the yr

Early January is an efficient time to take a remaining look again at the most well-liked tales from the previous yr. Take a look at what tales earned probably the most pageviews and social love in prior years:

Previous contributions from Search Engine Land’s Topic Matter Consultants (SMEs)

These columns are a snapshot in time and haven’t been up to date since publishing, except famous. Opinions expressed in these articles are these of the creator and never essentially Search Engine Land. 

< January 1 | Search Advertising and marketing Historical past | January 3 >

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In regards to the creator

Danny Goodwin

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.