As de Carreaux & PrestaShop: an internet retailer that breaks new floor

As De Carreaux is now the French chief in on-line tile gross sales, with the biggest number of tiles on the web. Nonetheless, the corporate didn’t develop its on-line enterprise in a single day and needed to overcome some challenges to attain this. Nonetheless, an efficient software, favorable timing, and quite a lot of dedication had been sufficient to propel their enterprise to middle stage, or at the least, to get them on the stage. 

“The large image”

Technological innovation is a part of As de Carreaux’s DNA: tailored merchandise, digital visits to showrooms, 3D previews of tiles in clients’ properties, and so on. Which is why the event of an internet retailer got here naturally for the corporate. That is what Sébastien Colombier, CEO of As de Carreaux explains: “We had a logistical problem in addressing methods to transport materials that’s heavy and, most significantly, very fragile. Nonetheless, we nonetheless took the plunge, which was for one of the best. At the moment, we prefer to say that our firm is someplace between a tile retailer… and a digital startup! As well as, on the time of launch, we had a bonus: there nonetheless weren’t many rivals on this house.” 

However when creating its on-line retailer, the corporate didn’t instantly flip to PrestaShop, continues Stéphanie Giron, Ecommerce Supervisor at As de Carreaux:

We opted for a CMS with somebody who was particularly dedicated to its improvement. After which, disappointment: the system was just a little restricted in its improvement options, so we determined to vary to the PrestaShop CMS which, in contrast to our first selection, permits simplified content material administration.

A logistical problem was overcome due to a easy, versatile CMS and… a great deal of braveness!

As de Carreaux launched into the digital journey greater than 11 years in the past with one precedence: to enhance the web page loading velocity with a purpose to provide a clean person expertise and make photographs the principle focus. It is a step the corporate achieved with flying colours, despite the fact that they needed to face some uncertainties when launching their ecommerce. The principle purpose for his or her considerations was the danger of breakage that promoting tiles on-line entails, particularly due to the fragility and weight of the product. However as soon as that worry was overcome, success lastly shone its gentle on the corporate director: “The largest problem actually has been to vary minds about it and democratize such a on-line commerce.”

In the course of the improvement of the ecommerce web site in its model 2 with PrestaShop, Sébastien Colombier additionally studies having appreciated the richness of the modules obtainable in addition to the simplicity of implementation. These belongings have undoubtedly opened up numerous prospects within the inner improvement of the web site, thus providing a excessive diploma of flexibility and flexibility that had been greater than welcome.

Providing samples earlier than orders was additionally a pleasant conversion lever. Additionally, the event of our presence on social networks has helped to extend our presence with new clients who be a part of our on-line group. The continual enchancment of our supply companies has additionally allowed us to determine a sure fame, which has translated into efficient phrase of mouth to recruit new clients. The continual seek for new progress levers contributes very clearly to the expansion of our firm; we are going to hold the important thing steps secret for now!, provides the CEO of As de Carreaux. 

PrestaShop Checkout, an asset for each the corporate and the shopper 

Along with having a top quality on-line retailer, As de Carreaux has chosen PrestaShop Checkout. This resolution was solely pure because the cost resolution is proving to be as versatile and straightforward to deploy as the appliance, with the additional benefit of additionally providing quite a lot of flexibility to the shopper.

The updates have no disagreeable surprises, and are completely suited to our CMS. The commissions are fascinating and allow important financial savings, says Stéphanie Giron.

Thus, clearly a constructive affect. “At the moment, a majority of the corporate’s members use this resolution: builders, advertising and marketing, ecommerce, and finance personnel, and particularly customer support for day by day order administration,“ concludes the entrepreneur.

Go to the PrestaShop Checkout touchdown web page to be taught extra about this all-in-one, safe, and easy-to-use on-line cost resolution!