Have you ever heard in regards to the reputation of TikTok and its influence on enterprise throughout industries? As of April 2022, the #TikTokMadeBuyIt has over 10B views globally. The TikTok Social Commerce Moduleon PrestaShop provides you all of the capabilities of TikTok for Enterprise proper in your again workplace. Kick off your TikTok journey with the following tips and tips.
*Supply: TikTok Inner Information, World, Jan 2020 – April 2022
Tip 1: Arrange your module
TikTok makes it easy to connect with your PrestaShop. You possibly can arrange your account in a couple of simple steps. These steps are outlined in our useful set up guide, so it is best to get began there first.
When you’re linked, you’ve got entry to essentially the most superior TikTok pixel, permitting you to maximise marketing campaign performances and extra. Additionally, you will have precedence entry to further commerce options as they launch.
Tip 2: Make your first TikTok
Create your first TikTok and turn out to be part of #TikTokMadeMeBuyIt. One of many best methods to get began is to introduce your self, your services or products, or share a narrative about what you are promoting.
Probably the most profitable TikToks are movies that inform tales that really feel genuine to the platform. Listed here are a couple of concepts for the right way to showcase what you are promoting on TikTok:
- Share your story: What’s the story behind what you are promoting?
Share how you bought began and what makes it particular.
- Share your merchandise: How do you supply/make/package deal your merchandise? Present customers the care that goes into every order.
- Share your outcomes: Customers need to know what to anticipate out of your merchandise and the right way to use them. Strive demos and tutorials.
- Share behind the scenes: What does a day within the lifetime of what you are promoting appear to be? Customers love behind the scenes content material, so give them a enjoyable glimpse.
After you have your imaginative and prescient, listed here are some tactical ideas for making your first video:
- Sound on: Sounds are integral to the TikTok video expertise. Sound and music must be a key consideration when constructing content material.
- 12-15 second video: Whereas movies can vary from 6-60 seconds, 12-15 is the really useful time attributable to person consideration span. If the story you are telling is best suited to an extended time, and remains to be partaking, that’s honest recreation.
- Vertical video: TikTok is constructed for vertical video. Most person content material is shot on a cellphone, in app. Something apart from vertical seems to be misplaced.
- Use captions: Captions under your content material let you present conetst to the viewers as to what they’re watching and waht you might be in search of them to do
- Drive clicks with CTAs: Use CTAs to drive your viewers to take motion. Inform them what you need them to do upon watching your video – store now, click on to web site, discover out extra, and so on.
Tip 3: Begin Promoting
As soon as you have gotten the dangle of creating TikToks, you are prepared to begin your TikTok promoting journey!
You may get began with product-based in-feed movies immediately throughout the Sensible Video generator, by clicking on “Create an Advert”. Whenever you’re able to dive into TikTok Adverts Supervisor, strive beginning with the three main advert sorts really useful for brand spanking new advertisers:
- Spark Ads: Spark Adverts allow manufacturers to spice up top-performing Natural Model Account or Creator Posts with paid media
- Collection Ads: Curated collections of best-selling merchandise; Directs to a personalised storefront based mostly on person knowledge
- Lead Gen Ads: Generate Leads Straight on TikTok; Prefill fundamental buyer data and Combine with CRM companions to assist qualify and convert leads
By combining natural and paid posts, you are properly in your technique to selling your merchandise throughout TikTok to your clients, proper the place they’re scrolling.
Extra TikTok Sources:
The TikTok for Enterprise weblog has nice content material that can assist you in your journey in the direction of serving to what you are promoting develop your TikTok presence and increase your income! A few of our favourite posts are under: